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Institute of Medicine.


Workshop. The Prevention of Childhood Obesity: Understanding the Influences of Marketing, Media, and Family Dynamics


Event Date: December 09, 2003 - December 09, 2003


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Workshop sponsored by the Committee on Prevention of Obesity in Children and Youth
Institute of Medicine

Tuesday, December 9, 2003
1:00 pm  - 5:30 pm

Agenda

 

1:00 pm         
Welcome and Introductions
Jeffrey Koplan, M.D., M.P.H., Chair, Committee on Prevention of Obesity in Children and Youth
Listen

1:10 pm
Marketing and Media Influences: Identifying Challenges and Effective Strategies for the Prevention of Childhood Obesity

1:10 -1:30 pm
Neal Baer, M.D., Executive Producer, Wolf Films, Universal City, CA
Listen

1:30 -1:50 pm
Eric Rosenthal, B.B.A., M.S., Marketing Specialist, Frankel, Chicago, IL
Listen
View Slides

1:50 - 2:10 pm
Mary Engle, Esq., Division of Advertising Practices, Federal Trade Commission, Washington, DC
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View Slides

2:10 pm
Discussion among Presenters and the Committee
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3:10 pm
Break 

3:30 pm
Family Dynamics: Challenges and Opportunities for Preventing Childhood Obesity and Promoting Healthful Lifestyles
Susan McHale, Ph.D., The Pennsylvania State University, University Park, PA
Listen 
View Slides

4:00 pm
Discussion
Listen

4:45 pm
Open Forum

  • Joan Almon, US Alliance for Childhood   Listen
  • Lilian Cheung, Harvard School of Public Health   Listen
  • Jessica Donze, American Dietetic Association   Listen
  • Tracy Fox, Produce for Better Health Foundation   Listen
  • Lynn Fredericks, FamilyCook Productions   Listen
  • Velma LaPoint, Howard University   Listen
  • David Meyers, United States Breastfeeding Committee   Listen
  • Jill Nicholls, National Dairy Council/Dairy Management Inc.   Listen
  • Anne-Marie Nocton, Sports, Cardiovascular, and Wellness Nutritionists   Listen
  • Robert Pallay, American Academy of Family Physicians   Listen
  • Mercedes Rubio, American Sociological Association   Listen
  • Margo Wootan, Center for Science in the Public Interest   Listen

    5:30 pm
    Closing Statements and Adjourn
    Jeffrey Koplan, M.D., M.P.H., Chair, Committee on Prevention of Obesity in Children and Youth
    Listen 

     



  • Resources & Links
    Presentation. Workshop on The Prevention of Childhood Obesity: Understanding the Influences of Marketing, Media, and Family Dynamics: Eric Rosenthal
    Presentation. Workshop on The Prevention of Childhood Obesity: Understanding the Influences of Marketing, Media, and Family Dynamics: Mary Engle
    Presentation. Workshop on The Prevention of Childhood Obesity: Understanding the Influences of Marketing, Media, and Family Dynamics: Susan McHale


    Last Updated: 5/24/2005, 01:32 PM RSS








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