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MINI-SYMPOSIUM: Science Communication with the Public
Moderated by Lynn Goldman Open Public Session
APRIL 27, 2001
The field of science is generating a wealth of information at an exponential rate. Understanding this new knowledge is a challenge for scientists, and overwhelming for many individuals in the public. This afternoon we will consider both the science and the practicalities behind science communication.
1:00 p.m. Opening Remarks
Baruch Fischhoff
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Lynn Goldman
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Persuasive Communication
1:10 p.m. Can We Change People's Behavior? Five Observations about Public Education Campaigns
Ed Maibach, Porter Novelli
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1:30 Getting the Message Out: the March of Dimes Folic Acid Campaign
Don Mattison, March of Dimes
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1:50 p.m. Discussion
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Nonpersuasive Communication
2:05 What's Worth Knowing, and Saying
Baruch Fischhoff
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2:25 Public Communication of Risk: Some Structural Considerations
K. “Vish†Viswanath (NCI)
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2:45 Discussion
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3:00 Break
Community Participation
3:15 Citizen Knowledge and Scientific Expertise: Reconceptualizing Communication
Frances Lynn (UNC)
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3:35 Communicating with Insiders and Outsiders: New Media and Virtual Communities
Joe Davis (National Safety Council)
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3:55 To Hype or Not to Hype? How the Media Covers Risk and the Environment
Cristine Russell (Washington Post)
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4:15 Discussion
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4:30 General Discussion
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