Meeting

The Committee on Food Marketing and the Diets of Children and Youth held a workshop to obtain information relevant to its deliberations, often a component of the data-gathering phase of a National Academies study. The workshop, Marketing Strategies that Foster Healthy Food and Beverage Choices in Children and Youth, was open to the public and was held on Thursday, January 27, 2005 from 8:30 am to 5:00 pm at the Keck Center of the National Academies located in Washington, DC.

The goals of the workshop were to identify potentially effective processes, actions, and campaigns for promoting healthy food and beverage choices and behaviors in children and youth and to provide a public forum for interested individuals and groups to provide their perspectives to the committee. The workshop had three panels. The first panel provided food, beverage, and quick service industry perspectives. The second panel offered youth-focused media and marketing perspectives. The third panel provided research perspectives that included a review of various types of evidence related to the study. A workshop program is attached below. An open forum was also held for interested stakeholders to provide a brief, 3-minute perspective on the issues relevant to the IOM workshop. Each speaker presented an agency or individual perspective.